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Books > Business & Economics > Business & management > Sales & marketing > Customer services

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Consumer Information Systems and Relationship Management - Design, Implementation, and Use (Hardcover, New) Loot Price: R2,728
Discovery Miles 27 280
You Save: R152 (5%)
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Consumer Information Systems and Relationship Management - Design, Implementation, and Use (Hardcover, New): Angela Lin,...

Consumer Information Systems and Relationship Management - Design, Implementation, and Use (Hardcover, New)

Angela Lin, Jonathan Foster

Series: Advances in Marketing, Customer Relationship Management, and E-Services

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List price R2,880 Loot Price R2,728 Discovery Miles 27 280 | Repayment Terms: R253 pm x 12* You Save R152 (5%)

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Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

General

Imprint: Idea Group,U.S.
Country of origin: United States
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Release date: May 2013
First published: August 2013
Editors: Angela Lin • Jonathan Foster
Dimensions: 280 x 216 x 15mm (L x W x T)
Format: Hardcover
Pages: 313
Edition: New
ISBN-13: 978-1-4666-4082-5
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > Customer services
Books > Business & Economics > Promotions
LSN: 1-4666-4082-0
Barcode: 9781466640825

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