Fashion Management (Paperback)

Who hasn't heard of the famous Antwerp Six? They have become recognized names in the fashion world and Belgium has plenty more budding new talent waiting to follow in their footsteps. However, the current economic climate is changing rapidly; globalization and growing competition are increasingly important factors to survival within this fast-moving industry. Luxury brands and major chain stores are taking over the market; digitalization and online sales are turning traditional-value chains on their head and the need for sustainability is becoming a priority. This invaluable book offers the knowledge and skills that the fashion sector needs, to take advantage of these trends: financial management, internationalization strategies, fashion marketing and social media, production and distribution.