Applied Business Statistics (Paperback, 6th Edition)

This textbook is aimed at students of management who need to have an appreciation of the role of statistics in management decision making.

The statistical treatment of business data is relevant in all areas of business activity and across all management functions (i.e. Marketing, finance, human resources, operations and logistics, accounting, information systems and technology). Statistics provide evidence-based information which makes it an important decision support tool in management.