New Urban Management discusses how the logic of economic flows
poses a challenge to local governments throughout the world. The
book argues that the increased fluidity in economic life must have
its reflection in local economic development policy. The analysis
begins with the idea of space of flows, but this goes much further
than available literature in urban political analysis. The starting
point is the observation metropolitan governments' ability to
maintain their economic vitality depends on their ability to
attract flows of values through their assets. Such assets are,
however, symbolic rather than physical, which implies the relevance
of city branding. On that basis, this book builds a coherent
picture of how flow analysis can be utilised in brand-oriented
economic development policy.
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