Inside the Minds - Buying a Franchise - Industry Insiders from Aamco Transmissions, Auntie Anne's Inc., & More on Identifying Opportunities and Chartering Successful Businesses (Electronic book text)

Inside the Minds: Buying a Franchise is an authoritative, insider's perspective on the ins and outs of purchasing and operating a franchise and the future of the business on a global scale. Featuring Presidents and CEOs, all representing some of the nation's leading franchisors, this book provides a broad, yet comprehensive overview of the current shape and future state of franchising. Discussing current pivotal trends and changes, raising critical points around the sheer necessity of a sound location and appropriate positioning, as well as the intricacies of delivering optimal customer service, and the importance of striking the balance between maintaining brand standards and operating a location as its own entity, authors articulate the finer points around this business in a thoroughly satisfying read - from beginning to end. Franchisors across all markets offer up their thoughts on the key processes involved in finding and retaining the right employees and the indispensable characteristics and capabilities of the successful franchisee, while touching upon the finer points around this business now, and what will hold true into the future. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great minds of today, as experts offer a candid and unprecedented glimpse into an endlessly demanding and fully gratifying business.