Indian Retail sector is vibrant and has become one of the world's
top 5 global retail destinations. It is estimated that the total
number of shopping malls will grow at the rate of 18.9% by 2015. As
competition is becoming stiff, retailers are working on new
marketing strategies to sustain in the market, Store loyalty is the
most initial variable of interest to retailers. This research
reviews existing retail literature to identify the dimensions of
store loyalty; with specific focus on its antecedents such as store
image in the current Indian context. About the Book: The text
provides a solid foundation that clearly describes the effect of
store image towards store loyalty, portraying a complete view of
the subject and going further to show how all the pieces fit
together.The contents of the book are presented in a lucid style so
that even an average student can grasp the subject. Salient
Features: 1)Practical state of the art approach.2)Enriched with
schematic diagrams to understand the issues.3)Wealth of up-to-date
statistics goes a long way in critical analysis. 4) Sufficient
theory is presented to ensure a complete understanding of the
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