The Restructuring of Scholarly Publishing in the United States 1980-2001 - A Resource-Based Analysis of University Presses (Hardcover)

This book explores the ways in which university presses were adjusting in the 1990s to such changes as reduced funding, falling monograph sales, the opening of the mid list niches in trade publishing, and changing computer and telecommunications technology. The empirical research attempts to determine the relationship between resources and the changing strategies initiated to deal with a changing environment. The questions regarding why particular strategy decisions for survival were made and being made by the individual university press directors are approached from the resource-based view of the firm. This approach, a part of the model of competitive advantage and found in the strategic management literature, considers both the unique tangible and intangible resources of each press, such as financial support, physical facilities and equipment, back list of titles, reputation of the university and its press, and knowledge of the director and staff. The study tests the thesis that university publishers that are richer in resources will be more likely than university publishers that are poorer in resources to de-emphasize or depart from their traditional strategies when confronted by environmental change.

General

Imprint:	Edwin Mellen Press Ltd
Country of origin:	United States
Release date:	April 2009
Authors:	Barbara G. Haney Jones
Format:	Hardcover
Pages:	436
ISBN-13:	978-0-7734-4727-1
Categories:	Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Publishing industry
LSN:	0-7734-4727-X
Barcode:	9780773447271

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