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Books > Business & Economics > Business & management > Sales & marketing > Market research

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CB4 (with CourseMate with Career Transitions Printed Access Card) (Paperback, 4th edition) Loot Price: R1,278
Discovery Miles 12 780
CB4 (with CourseMate with Career Transitions Printed Access Card) (Paperback, 4th edition): Barry J. Babin, Eric Harris

CB4 (with CourseMate with Career Transitions Printed Access Card) (Paperback, 4th edition)

Barry J. Babin, Eric Harris

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Loot Price R1,278 Discovery Miles 12 780 | Repayment Terms: R117 pm x 12*

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Created through a "student-tested, faculty-approved" review process with more than 250 learners and instructors, CB4 offers a visually appealing, succinct printed approach with tear-out review cards and online CourseMate study tools and interactive eBook. The CB4 book and learning resources are all offered at a value-based price with a unique approach that's proven to increase retention and strengthen learning outcomes. CB4 streamlines an engaging introduction to the core concepts and applications of contemporary consumer behavior as it is practiced today with the latest consumer behavior statistics, examples and trends. This magazine-style book emphasizes how the recent recession, green marketing, and natural disasters all impact contemporary consumer behavior. CB4's captivating approach promises to bring the most recent consumer behavior information to life in a presentation focused on the needs of today's learner.

General

Imprint: CENGAGE Learning Custom Publishing
Country of origin: United States
Release date: February 2012
First published: 2013
Authors: Barry J. Babin • Eric Harris
Dimensions: 274 x 214 x 16mm (L x W x T)
Format: Paperback • Online resource
Pages: 384
Edition: 4th edition
ISBN-13: 978-1-111-82177-7
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 1-111-82177-1
Barcode: 9781111821777

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