Multinationals and Europe 1992 (RLE International Business) - Strategies for the Future (Paperback)


When it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the competitive strategies of non-European firms with special emphasis on Japanese companies which were poised to exploit 1992. The importance of interaction between multinationals and national government policies is also analysed taking into account the integration already achieved.

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Product Description

When it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the competitive strategies of non-European firms with special emphasis on Japanese companies which were poised to exploit 1992. The importance of interaction between multinationals and national government policies is also analysed taking into account the integration already achieved.

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Product Details

General

Imprint

Routledge

Country of origin

United Kingdom

Series

Routledge Library Editions: International Business

Release date

March 2014

Availability

Expected to ship within 12 - 17 working days

First published

1991

Editors

,

Dimensions

234 x 156mm (L x W)

Format

Paperback

Pages

248

ISBN-13

978-0-415-75195-7

Barcode

9780415751957

Categories

LSN

0-415-75195-0



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