When it was originally published this book presented the first
independent review of the critical role played by multinationals in
Europe. Extending its focus beyond 1992, the book examines both the
economic and business strategy frameworks the firms need to develop
to maintain a competitive advantage. Using case-studies from
specific industries, it looks not only at the activity of
multinationals within the single market but explores the
competitive strategies of non-European firms with special emphasis
on Japanese companies which were poised to exploit 1992. The
importance of interaction between multinationals and national
government policies is also analysed taking into account the
integration already achieved.
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!