The Independent Video Producer details the process of forming an
independent business and provides specific information about the
considerations that must be kept in mind when setting up shop in
the video world. It examines the basic business, management, and
communication skills you will need to become an independent video
producer, and focuses on all types of productions, from small
one-man-band operations all the way through local, regional and
national corporate clients, television clients, television
commercials and national made-for-television movies.
Taking into account the revolution in technology and in markets for
video projects, this book includes the latest information on
post-production planning and management, small business management,
and marketing. New case studies examining the enormous area of
possibilities for the marketing of video cassettes--from medium
market commercial television, to promotional and educational
video--help bring this edition completely up to date
Advice from established professionals
Accessible to students and fledgling producers
Filled with useful sample scripts, proposals, and forms
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