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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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Creative Strategy in Advertising (Paperback, 9th) Loot Price: R2,920
Discovery Miles 29 200
Creative Strategy in Advertising (Paperback, 9th): Bonnie L Drewniany, A. Jerome Jewler
Creative Strategy in Advertising (Paperback, 9th): Bonnie L Drewniany, A. Jerome Jewler

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Creative Strategy in Advertising (Paperback, 9th)

Bonnie L Drewniany, A. Jerome Jewler

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Loot Price R2,920 Discovery Miles 29 200 | Repayment Terms: R271 pm x 12*

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CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.

General

Imprint: Wadsworth Publishing Co Inc
Country of origin: United States
Release date: March 2007
First published: February 2007
Authors: Bonnie L Drewniany • A. Jerome Jewler
Dimensions: 253 x 207 x 13mm (L x W x T)
Format: Paperback - Trade
Pages: 332
Edition: 9th
ISBN-13: 978-0-495-09569-9
Barcode: 9780495095699
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Business & management > Business strategy
LSN: 0-495-09569-9

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