Marketing People by Nationality - Norwegian Marketing People, Robert Millar, Tyge Filseth, Odd Myre, Lars Joachim Grimstad, Paul Lorck Eidem (Paperback)

Purchase includes free access to book updates online and a free trial membership in the publisher's book club where you can select from more than a million books without charge. Chapters: Norwegian Marketing People, Robert Millar, Tyge Filseth, Odd Myre, Lars Joachim Grimstad, Paul Lorck Eidem, Ingebrigt Steen Jensen, Hans Chr. Seeberg, Vilhelm Mejdell, Morten Harg, Trygve Dalseg. Excerpt: Robert Millar (1877 1960) was an Irish priest and marketer, who worked in Norway. Each year the Marketing Association of Trondheim gives out a reward in his honour. At the museum Sverresborg there is a permanent exhibition about Millar and his initial work to create good advertisements in Norway. Millar was born in Ulster. After educating himself as a priest, Millar moved to Trondheim, Norway, in 1903. Originally intending to stay for a few weeks, he got a job as and English teacher, and in 1906 as a secretary for the Norwegian Trekking Association in Trondheim. From 1909 he was Norway's first marketer, working for Nordenfjeldske Dampskibsselskab. Millar has been credited for introducing modern marketing in Norway. In 1914 he started the publication Romilla Revenue, to publish critical articles about advertisement in Norway. Two years later he founded the Trondheim Marketing Association. For many years there had been talk about building a tramway from the city to the recreational area Bymarka. On 20 August 1915, Millar and two friends were waiting for the bus to take them to Fjellseter where they were planning to have dinner. When the bus never came, they decided during dinner in the city centre to try to establish the tramway. The same day he sent a number of letters to people and associations, mostly local sports clubs, inviting them to found a private company to build and operate the tramway. When he arrived back a week later from a trip to London, all the invited people had accepted. The first meeting was held on 3 November, and Milla... More: http://booksllc.net/?id=21133058