Radio Stations in Kansas City, Missouri - Whb (Paperback)

Chapters: Whb. Source: Wikipedia. Pages: 73. Not illustrated. Free updates online. Purchase includes a free trial membership in the publisher's book club where you can select from more than a million books without charge. Excerpt: WHB - Established by Sam Adair and John T. Schilling, WHB debuted on April 10, 1922 at the frequency 833 kHz, and remains Kansas City's second oldest radio station. WHB formally gained its license on May 10. Originally owned by Sweeney Automotive School, Cook Paint and Varnish Company purchased the station in 1930. The station jumped between 730 kHz and 850 kHz before 1946, when the Federal Communications Commission authorized the station to broadcast at its desired position at 710 kHz. The station published a quarterly magazine called Swing, keeping readers up to date with the Kansas City music scene, which had waned in the wake of the Pendergast Machine's downfall and World War II. While owned by Cook, WHB expanded briefly into FM radio and television, operating on the frequency 102.1 MHz (now KCKC-FM) and sharing Channel 9 with KMBC-TV. Omaha entrepreneur Todd Storz and his Mid-Continent Broadcasting Company purchased WHB from Cook on June 10, 1954. Upon the sale, WHB-TV was absorbed by KMBC-TV, which Cook purchased the month before. Building on his successful attempts at increasing listenership at KOWH in Omaha (now KCRO) and WTIX-AM in New Orleans, Storz discontinued WHB's network affiliation programming and introduced a Top 40 format. WHB became the first station in the country to have a full-time Top 40 format, and became an instant hit in Kansas City, becoming the most popular station by the end of the year. With 10,000 watts in the daytime, WHB became one of the most powerful Top-40 stations in the country, attracting programming directors and station owners from across the country to observe Storz's operations. One observer was Gordon McLendon, who went back to Dallas and introduced his...More: http: //booksllc.net/?id=3380754