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Advanced Web Metrics with Google Analytics (Electronic book text, 1st edition)
Advanced Web Metrics with Google Analytics (Electronic book text, 1st edition): Brian Clifton

Advanced Web Metrics with Google Analytics (Electronic book text, 1st edition)

Brian Clifton

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Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.

General

Imprint: Sybex Inc.,U.S.
Country of origin: United States
Release date: June 2008
First published: 2008
Authors: Brian Clifton
Format: Electronic book text
Pages: 364
Edition: 1st edition
ISBN-13: 978-0-470-29090-3
Categories: Books > Business & Economics > Business & management > E-commerce
LSN: 0-470-29090-0
Barcode: 9780470290903

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