Are you getting the most out of your website? Google insider and
web metrics expert Brian Clifton reveals the information you need
to get a true picture of your site's impact and stay competitive
using Google Analytics (GA) and the latest web metrics
methodologies. Which marketing campaigns work best? How do you
quantify their success? What indicators should you track? Packed
with techniques and insider secrets not documented elsewhere, this
book has the expert guidance you need to enhance your brand and
increase your site's ROI.
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