An Introduction to Political Communication introduces students to the complex relationship between politics, the media and democracy in the United Kingdom, United States and other contemporary societies. Brian McNair examines how politicians, trade unions, pressure groups, NGOs and terrorist organisations make use of the media.
Individual chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organizations at all levels, from grass-root campaigning through to governments and international bodies.
This fifth edition has been revised and updated to include:
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An Introduction to Political Communication introduces students to the complex relationship between politics, the media and democracy in the United Kingdom, United States and other contemporary societies. Brian McNair examines how politicians, trade unions, pressure groups, NGOs and terrorist organisations make use of the media.
Individual chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organizations at all levels, from grass-root campaigning through to governments and international bodies.
This fifth edition has been revised and updated to include:
Imprint | Routledge |
Country of origin | United Kingdom |
Series | Communication and Society, 5 |
Release date | March 2011 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | 2011 |
Authors | Brian McNair |
Dimensions | 234 x 156 x 15mm (L x W x T) |
Format | Paperback - B-format |
Pages | 226 |
Edition | 5th New edition |
ISBN-13 | 978-0-415-59644-2 |
Barcode | 9780415596442 |
Categories | |
LSN | 0-415-59644-0 |
Course Code | COM3707 |