This is the first book focusing on the ROI for technology
investments written by a technology executive for technology
decision makers with the support and guidance of the foremost
authority in the discipline of Return on Investment. This book
leverages the talents of both authors to provide a framework and
methodology that can ensure greater success in mobilizing
technology initiatives. There is no other book on the market that
specifically addresses the critical need to prove ROI on resource
intensive technology projects with a time-tested and industry
leading methodology. To date, most ROI books have focused in the
areas of human performance, training, marketing, and other human
capital related disciplines.
With increased scrutiny of technology spending by the most complex
organizations in the world, technology leaders need a 'tool kit' to
help them prepare for hard-hitting discussions with their
organization's CFO, president, CEO, or chairman about the return
they should expect from critical technology projects. Rather than
focusing top managers' attention on cutting, challenging, and
controlling expenditures (as many C-level accountants prefer to
do), this approach guides technology managers in providing
executives with more comprehensive, balanced information that helps
all involved make better business decisions. Along the way, it
helps technology managers communicate more effectively with the
financial decision makers in their organizations. The book also
shows executives how partnering with IT leaders can help top
management understand the return these technology projects can
provide to the organization in increased human efficiency,
automation of manual processes, unifiedorganizational data, and
other high-return results from complex and critical technology
At the same time, executives and IT professionals need to have
their projects measured with a balanced perspective. While the ROI
itself is very important, it's also important to capture
intangibles related to the project, as well as information about
application and implementation of the project. Even earlier in the
cycle, it's important to capture reaction to the technology and the
extent to which individuals have learned the technology. Together,
these data sets represent a balanced profile of success, with ROI
at the pinnacle.
* Globally renowned ROI institute methodology applied to
* Unique author combination of a technology executive for
technology decision makers and the foremost authority on ROI
* Source of basic research techniques, applications, experiences
and resources available to expose the value of key technology
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