Business innovation should provide a vision to create new products,
business models or processes that make a difference and create new
markets. It is in this context of business innovation in business
management that nearly 260 academicians and practitioners from
around the world gathered to present their research at the
International Conference on Innovations in Redefining Business
Horizons (IIRB 2008), IMT Ghaziabad, India. This e-book contains
five papers from the conference which discuss various business
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