Categorical Statistics for CommunicationResearch presents scholars
with a discipline-specific guide to categorical data analysis. The
text blends necessary background information and formulas for
statistical procedures with data analyses illustrating techniques
such as log- linear modeling and logistic regression analysis. *
Provides techniques for analyzing categorical data from a
communication studies perspective * Provides an accessible
presentation of techniques for analyzing categorical data for
communication scholars and other social scientists working at the
advanced undergraduate and graduate teaching levels * Illustrated
with examples from different types of communication research such
as health, political and sports communication and entertainment *
Includes exercises at the end of each chapter and a companion
website containing exercise answers and chapter-by-chapter
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