Business and marketing cases (Paperback)


The all-new Business and Marketing Cases is an engaging collection of case studies dealing with real-life businesses. Written by the business owners themselves, the stories are unique and inspiring to students, practitioners and would-be entrepreneurs. Owners, entrepreneurs and corporates (from SMMEs to larger companies) share their frustrations, successes, and challenges on starting and running successful businesses.

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Product Description

The all-new Business and Marketing Cases is an engaging collection of case studies dealing with real-life businesses. Written by the business owners themselves, the stories are unique and inspiring to students, practitioners and would-be entrepreneurs. Owners, entrepreneurs and corporates (from SMMEs to larger companies) share their frustrations, successes, and challenges on starting and running successful businesses.

Customer Reviews

Average Rating  (2 Customers)

Reviews

Came in pristine condition not a single mark on the book, thanks great packaging and great delivery. A book about real life cases of different companies.

Product Details

General

Imprint

Juta Legal and Academic Publishers

Country of origin

South Africa

Release date

2011

Availability

Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.

First published

March 2012

Dimensions

241 x 166 x 10mm (L x W x T)

Format

Paperback

Pages

148

ISBN-13

978-0-7021-8909-8

Barcode

9780702189098

Categories

LSN

0-7021-8909-X



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