Business Communication - Principles and Applications (Hardcover, Internat.2r.e.of)

Completely revised, this new edition of the popular text covers every major aspect of business communication. It includes new chapters on business communication technology and communicating in international business and new material on writing proposals, letters, and memos, while retaining the first draft/critique/revised draft technique so well received in the first edition. The text includes many more questions and exercises, and an appendix on legal and ethical issues in business communication and standard grading symbols. There are also several extended case studies.;The previous edition of this book was published in 1984.