The first thing you think about when you say "perfume" is Calvin Klein,
who has redefined the fragrance world with his Calvin Klein perfumes
and Calvin Klein colognes lines . In the 80's and 90’s Calvin Klein
redefined the notion of perfumes but making them hip and trendy to the
masses. If was soon cool to be wearing a CK scent and his innovative
marketing and great fragrance lines propelled his scents to be the most
popular lines for the past 30 years. Calvin Klein fragrance hold tight
to what defines him as a designer; which is youthfulness and boldness
as you can see on his spokesmen and women and perfume ads.
In the 80’s, Klein took jeans to a designer status and in the early
1990s, he launched his revolutionary perfumes: Obsession and Eternity.
In the 90’s everyone has to have either Obsession or Eternity and with
tremendous success that led the brand that bears his name to fame and
the CK fragrance line. Klein was the leader when it came to fragrance
royalty and he started a new trend of introducing unisex scents like CK
One which was inspired by the growing equality between young men and
women in modern America.
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