0
Your cart

Your cart is empty

Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda

Buy Now

Campaigns and Elections American Style - The Changing Landscape of Political Campaigns (Paperback, 5th New edition) Loot Price: R716
Discovery Miles 7 160
You Save: R70 (9%)
Campaigns and Elections American Style - The Changing Landscape of Political Campaigns (Paperback, 5th New edition): Candice J....

Share your images

Campaigns and Elections American Style - The Changing Landscape of Political Campaigns (Paperback, 5th New edition)

Candice J. Nelson, James A. Thurber

 (sign in to rate)
List price R786 Loot Price R716 Discovery Miles 7 160 | Repayment Terms: R67 pm x 12* You Save R70 (9%)

Bookmark and Share

Expected to ship within 7 - 11 working days

Following one of the most contentious and surprising elections in US history, the new edition of this classic text demonstrates unequivocally: Campaigns matter. With new and revised chapters throughout, Campaigns and Elections American Style provides a real education in contemporary campaign politics. In the fifth edition, academics and campaign professionals explain how Trump won the presidency, comparing his sometimes novel tactics with tried and true strategies including how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media in elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns with a special focus on the 2016 presidential and congressional elections and what those elections might tell us about 2018 and 2020. Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it is imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections. Highlights of the Fifth Edition Covers the 2016 elections with an eye to 2018 and 2020. Explains how Trump won the presidency, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media. Includes a new part structure and the addition of part introductions to help students contextualize the major issues and trends in campaigns and elections.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: August 2018
First published: 2019
Editors: Candice J. Nelson • James A. Thurber
Dimensions: 229 x 152 x 26mm (L x W x T)
Format: Paperback
Pages: 358
Edition: 5th New edition
ISBN-13: 978-1-138-60518-3
Categories: Books > Social sciences > Politics & government
Books > Social sciences > Politics & government > Political structure & processes
Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
Promotions
LSN: 1-138-60518-2
Barcode: 9781138605183

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners