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Books > Social sciences > Sociology, social studies > Gender studies > Women's studies

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The Girl on the Magazine Cover - The Origins of Visual Stereotypes in American Mass Media (Hardcover) Loot Price: R1,154
Discovery Miles 11 540
The Girl on the Magazine Cover - The Origins of Visual Stereotypes in American Mass Media (Hardcover): Carolyn Kitch

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The Girl on the Magazine Cover - The Origins of Visual Stereotypes in American Mass Media (Hardcover)

Carolyn Kitch

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Loot Price R1,154 Discovery Miles 11 540 | Repayment Terms: R107 pm x 12*

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From the Gibson Girl to the flapper, from the vamp to the New Woman, Carolyn Kitch traces mass media images of women to their historical roots on magazine covers, unveiling the origins of gender stereotypes in early-twentieth-century American culture.

Kitch examines the years from 1895 to 1930 as a time when the first wave of feminism intersected with the rise of new technologies and media for the reproduction and dissemination of visual images. Access to suffrage, higher education, the professions, and contraception broadened women's opportunities, but the images found on magazine covers emphasized the role of women as consumers: suffrage was reduced to spending, sexuality to sexiness, and a collective women's movement to individual choices of personal style. In the 1920s, Kitch argues, the political prominence of the New Woman dissipated, but her visual image pervaded print media.

With seventy-five photographs of cover art by the era's most popular illustrators, "The Girl on the Magazine Cover shows how these images created a visual vocabulary for understanding femininity and masculinity, as well as class status. Through this iconic process, magazines helped set cultural norms for women, for men, and for what it meant to be an American, Kitch contends.

General

Imprint: The University of North Carolina Press
Country of origin: United States
Release date: October 2001
Authors: Carolyn Kitch
Dimensions: 235 x 156mm (L x W)
Format: Hardcover
Pages: 272
ISBN-13: 978-0-8078-2653-9
Categories: Books > Reference & Interdisciplinary > Communication studies
Books > Reference & Interdisciplinary > Interdisciplinary studies
Books > Social sciences > Sociology, social studies
Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies
Books > Social sciences > Sociology, social studies > Gender studies
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
Books > Social sciences > Sociology, social studies > Gender studies > Women's studies
Books > Social sciences > Sociology, social studies > Gender studies > Women's studies > General
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LSN: 0-8078-2653-7
Barcode: 9780807826539

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