The book outlines the steps a writer needs to go through in creating successful materials. Starting with an understanding of how people read and process information and how behaviour is influenced, the book then covers the practicalities of
"Choosing an approach
"Message framing
"Text design and layout
"Using graphics
"Computer tailoring
Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health promotion, health education and public health, Writing for Health Communication is an invaluable guide to best practice.
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The book outlines the steps a writer needs to go through in creating successful materials. Starting with an understanding of how people read and process information and how behaviour is influenced, the book then covers the practicalities of
"Choosing an approach
"Message framing
"Text design and layout
"Using graphics
"Computer tailoring
Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health promotion, health education and public health, Writing for Health Communication is an invaluable guide to best practice.
Imprint | Sage Publications Ltd |
Country of origin | United Kingdom |
Release date | December 2011 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2012 |
Editors | Charles Abraham, Marieke Kools |
Dimensions | 242 x 170 x 15mm (L x W x T) |
Format | Hardcover |
Pages | 200 |
Edition | New |
ISBN-13 | 978-1-84787-185-5 |
Barcode | 9781847871855 |
Categories | |
LSN | 1-84787-185-2 |