Customer Love - Attracting and Keeping Customers for Life (Hardcover)


This work provides the philosophy and practical guidance to enable organizations to elicit customer loyalty. Topics covered include the techniques and strategies to promote a sustainable culture that nurtures the customer, and examples of organizations famed for "customer love".

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Product Description

This work provides the philosophy and practical guidance to enable organizations to elicit customer loyalty. Topics covered include the techniques and strategies to promote a sustainable culture that nurtures the customer, and examples of organizations famed for "customer love".

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Product Details

General

Imprint

Berrett-Koehler Publishers

Country of origin

United States

Release date

August 2000

Availability

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Authors

Dimensions

235 x 155mm (L x W)

Format

Hardcover

Pages

175

ISBN-13

978-1-57675-109-1

Barcode

9781576751091

Categories

LSN

1-57675-109-0



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