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Books > Business & Economics > Business & management > Business strategy

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Switch - How to change things when change is hard (Paperback) Loot Price: R217
Discovery Miles 2 170
You Save: R43 (17%)

Switch - How to change things when change is hard (Paperback)

Dan Heath, Chip Heath

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List price R260 Loot Price R217 Discovery Miles 2 170 You Save R43 (17%)

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___________________________________ Change is hard. It doesn't have to be. We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

General

Imprint: Random House Business Books
Country of origin: United Kingdom
Release date: March 2011
First published: March 2011
Authors: Dan Heath • Chip Heath
Dimensions: 198 x 129 x 20mm (L x W x T)
Format: Paperback
Pages: 305
ISBN-13: 978-1-84794-032-2
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Health, Home & Family > Self-help & practical interests > Popular psychology > General
LSN: 1-84794-032-3
Barcode: 9781847940322

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