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India's Middle Class - New Forms of Urban Leisure, Consumption and Prosperity (Electronic book text)
India's  Middle Class - New Forms of Urban Leisure, Consumption and Prosperity (Electronic book text): Christiane Brosius
India's  Middle Class - New Forms of Urban Leisure, Consumption and Prosperity (Electronic book text): Christiane Brosius

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India's Middle Class - New Forms of Urban Leisure, Consumption and Prosperity (Electronic book text)

Christiane Brosius

Series: Cities and the Urban Imperative

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This book examines the complexities of lifestyles of the upwardly mobile middle classes in India in the context of economic liberalisation in the new millennium, by analysing new social formations and aspirations, modes of consumption and ways of being in contemporary urban India. Rich in ethnographic material, the work is based on empirical case-studies, research material, and illustrations. Offering a model of how urban cosmopolitan India might be studied and understood in a transnational and transcultural context, the book takes the reader through three panoramic landscapes: new 'world-class' real estate advertising, a unique religious leisure site - the Akshardham Cultural Complex, and the world of themed weddings and beauty/wellness, all responses to India's new middle classes' tryst with cosmopolitanism. The work will be of particular interest to scholars and researchers in sociology, South Asian studies, media studies, anthropology and urban studies as also those interested in religion, performance and rituals, diaspora, globalisation and transnational migration.

General

Imprint: American Book Store
Country of origin: United Kingdom
Series: Cities and the Urban Imperative
Release date: June 2012
First published: 2010
Authors: Christiane Brosius
Format: Electronic book text
Pages: 404
ISBN-13: 978-1-136-70484-0
Categories: Promotions
Books
LSN: 1-136-70484-1
Barcode: 9781136704840

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