Doing Research Projects in Marketing, Management and Consumer Research (Electronic book text)

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Examining interpretive research perspectives, this informative book illustrates how they can be applied to research projects for first-time researchers, offers practical examples drawn from existing studies, and suggests new topics for consideration.

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Product Description

Examining interpretive research perspectives, this informative book illustrates how they can be applied to research projects for first-time researchers, offers practical examples drawn from existing studies, and suggests new topics for consideration.

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Product Details

General

Imprint

Routledge

Country of origin

United Kingdom

Release date

December 2003

Availability

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Authors

,

Format

Electronic book text

Pages

221

ISBN-13

978-0-203-40259-7

Barcode

9780203402597

Categories

LSN

0-203-40259-6



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