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Principles of Service Marketing and Management (Paperback, 2nd Revised US ed) Loot Price: R3,757
Discovery Miles 37 570
Principles of Service Marketing and Management (Paperback, 2nd Revised US ed): Christopher H. Lovelock, Lauren K Wright, Lauren...

Principles of Service Marketing and Management (Paperback, 2nd Revised US ed)

Christopher H. Lovelock, Lauren K Wright, Lauren Wright

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Loot Price R3,757 Discovery Miles 37 570 | Repayment Terms: R348 pm x 12*

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For undergraduate courses in Service Marketing and Management.

This book presents an integrated approach. It includes a strong managerial orientation and strategic focus, uses an organizing framework, has extensive research citations, links theory to practice, and includes 9 cases.

General

Imprint: Prentice Hall
Country of origin: United Kingdom
Release date: August 2001
First published: 2002
Authors: Christopher H. Lovelock • Lauren K Wright • Lauren Wright
Dimensions: 252 x 200 x 25mm (L x W x T)
Format: Paperback
Pages: 436
Edition: 2nd Revised US ed
ISBN-13: 978-0-13-040467-1
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Management & management techniques
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Promotions
LSN: 0-13-040467-5
Barcode: 9780130404671

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