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Mindf*ck - Inside Cambridge Analytica's Plot to Break the World (Paperback) Price: R217
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Mindf*ck - Inside Cambridge Analytica's Plot to Break the World (Paperback): Christopher Wylie

Mindf*ck - Inside Cambridge Analytica's Plot to Break the World (Paperback)

Christopher Wylie

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List price R275 Price R217
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Discovery Miles 2 170 You Save R58 (21%)

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What if you could peer into the minds of an entire population? What if you could target the weakest with rumours that only they saw?

In 2016, an obscure British military contractor turned the world upside down. Funded by a billionaire on a crusade to start his own far-right insurgency, Cambridge Analytica combined psychological research with private Facebook data to make an invisible weapon with the power to change what voters perceived as real.

The firm was created to launch the then unknown Steve Bannon's ideological assault on America. But as it honed its dark arts in elections from Trinidad to Nigeria, 24-year-old research director Christopher Wylie began to see what he and his colleagues were unleashing.

He had heard the disturbing visions of the investors. He saw what CEO Alexander Nix did behind closed doors. When Britain shocked the world by voting to leave the EU, Wylie realised it was time to expose his old associates. The political crime of the century had just taken place - the weapon had been tested - and nobody knew.

General

Imprint: Profile Books Ltd
Country of origin: United Kingdom
Release date: July 2020
First published: 2019
Authors: Christopher Wylie
Dimensions: 198 x 129 x 17mm (L x W x T)
Format: Paperback
Pages: 288
ISBN-13: 978-1-78816-500-6
Categories: Books > Language & Literature > Biography & autobiography > Science, technology & engineering
Books > Social sciences > Politics & government > Political corruption
Books > Computing & IT > Social & legal aspects of computing > Privacy & data protection
Books > Social sciences > Politics & government > Political control & freedoms > General
Books > Social sciences > Politics & government > Political activism > Political subversion
Books > Computing & IT > Applications of computing > Databases > Data capture & analysis
Books > Biography > Science, technology & engineering
LSN: 1-78816-500-4
Barcode: 9781788165006

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