In recent years, developing a value proposition has become a prime
consideration for businesses. A value proposition is an analysis
and quantified review of the business benefits, costs and value
that a company can deliver to prospective customers and customer
segments. Creating and Delivering your Value Proposition provides
guidance for business leaders - demonstrating why having a strong
value proposition is so important for a company. This practical
first edition shows readers how to build, deliver and harness value
propositions to create profitable growth for any business, by
utilizing the experience of clients and customers. Featuring global
case studies and examples, Creating and Delivering your Value
Proposition is an essential guide for all senior practitioners to
understand and develop a value-focused strategy.
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