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Books > Business & Economics > Business & management > Sales & marketing > Customer services

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Creating and Delivering Your Value Proposition - Managing Customer Experience for Profit (Paperback) Loot Price: R755
Discovery Miles 7 550

Creating and Delivering Your Value Proposition - Managing Customer Experience for Profit (Paperback)

Cindy Barnes, Helen Blake, David Pinder

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Loot Price R755 Discovery Miles 7 550 | Repayment Terms: R69 pm x 12*

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To stay in business and thrive during this recession, companies need to focus and hone their value. If clients complain about the cost of a product or service, then a company is not demonstrating the superior value of their product or service. Discounting is always an option, but this means losing value during the sale - value that will be hard to regain in the future.

Instead, companies need to prove their superior value to clients using bottom-line terms - i.e. they need strong value propositions. "Creating and Delivering Your Value Proposition" shows how to do this. It explains what a value proposition is and how to build and deliver one. The authors argue that, contrary to the norm, value propositions cannot rest on unsupported marketing claims. Rather, a value proposition must be must be created at the strategy level and expressed in measurable terms.

General

Imprint: Kogan Page
Country of origin: United Kingdom
Release date: October 2009
First published: 2010
Authors: Cindy Barnes • Helen Blake • David Pinder
Dimensions: 234 x 155 x 12mm (L x W x T)
Format: Paperback - Trade
Pages: 213
ISBN-13: 978-0-7494-5512-5
Categories: Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN: 0-7494-5512-8
Barcode: 9780749455125

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