This new edition includes an additional assignment covering online content, key words, SEO, Social Media, traffic tracking, affiliate marketing and online advertising. With a range of fresh case studies including BrewDog, Chilango and Honest Burgers, this fully updated ninth edition of The Business Plan Workbook is an invaluable and comprehensive guide to all aspects of business planning. Online supporting resources for this book include lecture slides, test questions and answers, and a new guide to online courses, lectures and case studies.
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This new edition includes an additional assignment covering online content, key words, SEO, Social Media, traffic tracking, affiliate marketing and online advertising. With a range of fresh case studies including BrewDog, Chilango and Honest Burgers, this fully updated ninth edition of The Business Plan Workbook is an invaluable and comprehensive guide to all aspects of business planning. Online supporting resources for this book include lecture slides, test questions and answers, and a new guide to online courses, lectures and case studies.
Imprint | Kogan Page |
Country of origin | United Kingdom |
Release date | March 2018 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | 2018 |
Authors | Colin Barrow, Paul Barrow, Robert Brown |
Dimensions | 235 x 160 x 20mm (L x W x T) |
Format | Paperback - Trade |
Pages | 352 |
Edition | 9th Revised Edition |
ISBN-13 | 978-0-7494-8179-7 |
Barcode | 9780749481797 |
Categories | |
LSN | 0-7494-8179-X |