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Books > Business & Economics > Industry & industrial studies > Distributive industries

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Assortment and Merchandising Strategy - Building a Retail Plan to Improve Shopper Experience (Hardcover, 1st ed. 2019) Loot Price: R624
Discovery Miles 6 240
You Save: R151 (19%)
Assortment and Merchandising Strategy - Building a Retail Plan to Improve Shopper Experience (Hardcover, 1st ed. 2019):...

Assortment and Merchandising Strategy - Building a Retail Plan to Improve Shopper Experience (Hardcover, 1st ed. 2019)

Constant Berkhout

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List price R775 Loot Price R624 Discovery Miles 6 240 | Repayment Terms: R57 pm x 12* You Save R151 (19%)

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Demonstrating how retailers can tap into shoppers' needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks. Experts in the retail sector have long been convinced that small assortments are more appealing to shoppers than large selections of products; in other words, less is more. However, the human brain has an innate need for variety. Addressing this challenge Constant Berkhout offers practical merchandising guidelines both for stores and online retailers. Indeed, studies show that it is not the actual size of assortment that drives traffic to online stores, but the perception of assortment variety. The author illustrates how decisions around assortment and visual merchandising must be made in conjunction with each other, rather than separately, and provides a step-by-step plan to do so. Grounded on shopper needs, emotions and behaviours that apply to both online and brick-and-mortar stores, this book integrates assortment and merchandise thinking and takes a human and shopper perspective. With practical frameworks that can easily be implemented in real-life situations along with examples from a number of retail sectors, Assortment and Merchandising Strategy provides a deeper and much-needed understanding of how shoppers process information, and the strategies that retailers must adopt in order to satisfy and retain their customers.

General

Imprint: Springer Nature Switzerland AG
Country of origin: Switzerland
Release date: May 2019
First published: 2019
Authors: Constant Berkhout
Dimensions: 235 x 155 x 20mm (L x W x T)
Format: Hardcover
Pages: 224
Edition: 1st ed. 2019
ISBN-13: 978-3-03-011162-5
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > General
LSN: 3-03-011162-8
Barcode: 9783030111625

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