In "What's Your Story? Using Stories to Ignite Performance and Be
More Successful, "author, entrepreneur, and master story teller
Craig Wortmann demonstrates the powerful impact stories have on the
three most common performance challenges--leadership, strategic
selling, and motivation.
While the technique of telling stories is the oldest form of
communication--it's also the one form that rises above the din of
our information-saturated environment and delivers messages in a
way that connects with people, bringing ideas to life and making
them actionable and memorable.
Leaders of all levels will learn how to use the toolset
developed in this book; the Win Book, Story Matrix and Story Coach
to capture and tell the right stories at the right time to inspire
their own performance and the performance of those around them.
Through real-life scenarios, illustrations, quotations, tools and
examples, Wortmann guides readers through the process of uncovering
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