Credit Scoring, Response Modeling, and Insurance Rating - A Practical Guide to Forecasting Consumer Behavior (Hardcover, 2nd ed. 2012)
S. FinlayA guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and governments to drive the decisions they make about their customers, demonstrating who to target with a promotional offer, who to give a credit card to and the premium someone should pay for home insurance.
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Product Description
A guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and governments to drive the decisions they make about their customers, demonstrating who to target with a promotional offer, who to give a credit card to and the premium someone should pay for home insurance.
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Product Details
General
Imprint | Palgrave Macmillan |
Country of origin | United Kingdom |
Release date | August 2012 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2012 |
Authors | S. Finlay |
Dimensions | 216 x 140 x 23mm (L x W x T) |
Format | Hardcover |
Pages | 297 |
Edition | 2nd ed. 2012 |
ISBN-13 | 978-0-230-34776-2 |
Barcode | 9780230347762 |
Categories | |
LSN | 0-230-34776-2 |
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