Fresher Styles for Web Designers surveys eight innovative,
contemporary visual design styles that break the mold and offer
creative solutions to a variety of interactive design challenges.
Readers will learn practical ways to incorporate these design
approaches into their commercial work, using specific online
examples as illustration.
In 2001, Cloninger wrote Fresh Styles for Web Designers, arguing
that beauty actually enhances usability. Since then, styles and
technologies have evolved, but clients still expect sites that both
function well and visually entice. This book will inspire web
designers and developers to deliver sites that do both. There are
plenty of web design books that teach code. There are several books
about contemporary print design that discuss visual aesthetics.
This book stands out because it synthesizes experimental web design
innovations with commercial marketing goals (without ignoring
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