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Customer Relationship Management and Customer Service (Paperback)
D Clark-Murphy, A. CoppThis book is about maintaining long-term customer relationships. In particular, this valuable textbook explores the creation and management of customer relationships and how marketing, when applied throughout an organisation, can create real value in the long term
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Product Description
This book is about maintaining long-term customer relationships. In particular, this valuable textbook explores the creation and management of customer relationships and how marketing, when applied throughout an organisation, can create real value in the long term
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Product Details
General
Imprint | Tilde University Press |
Country of origin | Australia |
Release date | 2006 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | D Clark-Murphy, A. Copp |
Format | Paperback |
Pages | 200 |
ISBN-13 | 978-0-7346-1021-8 |
Barcode | 9780734610218 |
Categories | |
LSN | 0-7346-1021-1 |
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