"Winning Across Global Markets" examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates "less than 1% of its" "revenues" in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia's leadership, "Winning Across Global Markets" reveals the remarkable story of Nokia's resilience and endurance. Shows how Nokia's flexibility and focus on its people and local markets drive its distinct global approach.Includes exclusive interviews with Nokia's senior executives and key partnersProvides a roadmap for developing, capturing, and sustaining global advantage
This book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today's ever-changing world.
"Winning Across Global Markets" examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates "less than 1% of its" "revenues" in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia's leadership, "Winning Across Global Markets" reveals the remarkable story of Nokia's resilience and endurance. Shows how Nokia's flexibility and focus on its people and local markets drive its distinct global approach.Includes exclusive interviews with Nokia's senior executives and key partnersProvides a roadmap for developing, capturing, and sustaining global advantage
This book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today's ever-changing world.
Imprint | Jossey-Bass Inc.,U.S. |
Country of origin | United States |
Release date | March 2010 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
First published | 2010 |
Authors | Dan Steinbock |
Format | Electronic book text |
Pages | 304 |
Edition | 1st edition |
ISBN-13 | 978-0-470-60402-1 |
Barcode | 9780470604021 |
Categories | |
LSN | 0-470-60402-6 |