This third edition of the bestselling textbook has been fully
revised, continuing to provide a concise introduction to the key
concepts of semiotics in accessible and jargon-free language.
Demystifying what is a complex, highly interdisciplinary field, key
questions covered include: What are signs and codes? What can
semiotics teach us about representation and reality? What tools
does it offer for analysing texts and cultural practices? With
further examples and images and new end of chapter resources, this
must-have resource is both the ideal introductory text and an
essential reference guide for students at all levels of language
and communication, media and cultural studies
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