If you read only one book on business writing, make it this one.
Chapters on different aspects of writing by the twelve partners of
the Dark Angels collective set out a comprehensive approach to
writing more effectively for business. For nearly twenty years the
Dark Angels programme has been championing the cause of more human,
more emotive writing in the business world - because it's this kind
of writing that works, in branding, in copywriting, in writing for
design, in annual reports, in all genres and all sectors. The Dark
Angels approach is to draw on techniques from fiction, poetry and
memoir to tell better stories - stories that connect with readers
across all commercial media. The results, endorsed here by many of
the most respected writers in the field, are gathered in this book
as an indispensable source of inspiration and practical advice.
It's the book that sets the new benchmark for professional writers.
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