The man who called the shots for some of the greatest heroes in the
history of basketball reveals the innovative business secrets that
catapulted him to the top of his game.
Basketball Digest called superagent David Falk one of
basketball's most influential people, second only to NBA
commissioner David Stern. Falk has represented more NBA first-round
draft selections, lottery picks, Rookies-of-the-Year, and All-Stars
than anyone else in the business. Now, he shares the fascinating
insider details of how he negotiated lucrative contracts for
superstars like Michael Jordan and Alonzo Mourning (changing the
NBA's entire salary structure in the process), learned from his
mistakes, and branded and marketed some of the greatest basketball
players in history as the fledgling team sport grew into a
|Country of origin:
||210 x 135 x 28mm (L x W x T)
||Paperback - Trade
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