Manchester United - A Thematic Study (Paperback)

Manchester United is a football club like no other. The most popular sports club in history, it has an annual turnover of over pound]130 million and a stock market value that has topped pound]1 billion. Its triumph as an international commercial venture matches its success on the pitch in the UK's Premier League and in stadiums throughout Europe. At this time in late capitalism when the boundaries between cultural and commercial concerns have become increasingly invisible, Manchester United, the football club, provides us with a fascinating study in the evolution of sporting, social, cultural and economic change. In this, the first book to offer a rigorous, theoretically grounded treatment of the Manchester United phenomenon, leading academics from diverse backgrounds have written chapters, each interrogating a particular aspect of our central theme, Manchester United FC. The result is a unique contribution to our understanding of Manchester United in particular, and, perhaps more significantly, of contemporary sporting and popular culture in general.