In Demographic Vistas, David Marc shows how we can take television
seriously within the humanist tradition while enjoying it on its
own terms. To deal with the barrage of messages from television's
chaotic history, Marc adapts tools of theatrical and literary
criticism to focus on key personalities and genres in ways that
reward serious students and casual viewers alike. This updated
edition includes a new foreword by Horace Newcomb and a new
introduction by the author that discusses the ways in which the
nature of television criticism has changed since the book's
original publication in 1984. A new final chapter explores the
paradox of the diminishing importance of over-the-air broadcasting
during the period of television's greatest expansion, which has
been brought about by complex technologies such as cable,
videocassette recorders, and online services.
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