0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Advertising

Not currently available

Kellogg on Integrated Marketing (Electronic book text, 1st edition)
Kellogg on Integrated Marketing (Electronic book text, 1st edition): Dawn Iacobucci, Bobby J. Calder

Kellogg on Integrated Marketing (Electronic book text, 1st edition)

Dawn Iacobucci, Bobby J. Calder

 (sign in to rate)

Bookmark and Share

We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available.

This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You'll hear from:
- Eric G. Berggren - Stephen Burnett - Bobby J. Calder - Tom Collinger - Adam Duhachek - Lisa Fortini-Campbell - Nigel Hopkins - Dawn Iacobucci - Richard I. Kolsky - Maria Flores Letelier - Edward C. Malthouse - Francis J. Mulhern - Lisa A. Petrison - Andrew Razeghi - Don E. Schultz - Charles Spinosa - Paul Wang

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: April 2008
First published: 2003
Editors: Dawn Iacobucci • Bobby J. Calder
Format: Electronic book text
Pages: 314
Edition: 1st edition
ISBN-13: 978-0-470-30567-6
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN: 0-470-30567-3
Barcode: 9780470305676

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners