This cutting-edge book-with contributions by the star faculty of
the Kellogg School of Management and the Medill School of
Journalism's Integrated Marketing Communications department at
Northwestern University-offers the latest thinking on the art and
science of integrated marketing. A must for today's marketing
professional, Kellogg on Integrated Marketing addresses the daily
activities of marketing managers and helps them enhance brand
equity with new techniques and strategies from the experts. You'll
- Eric G. Berggren - Stephen Burnett - Bobby J. Calder - Tom
Collinger - Adam Duhachek - Lisa Fortini-Campbell - Nigel Hopkins -
Dawn Iacobucci - Richard I. Kolsky - Maria Flores Letelier - Edward
C. Malthouse - Francis J. Mulhern - Lisa A. Petrison - Andrew
Razeghi - Don E. Schultz - Charles Spinosa - Paul Wang
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