The management of culture currently dominates the attention of the
controllers of both private and public institutions. Culture is
believed to provide the key to a commitment to excellence from
which will follow success, survival and profit. Some of the
extensive literature implies that effective management depends upon
cultural management, that nothing else needs to be done. Managing
Culture examines these claims and explains why they have been made.
It describes some examples of cultural change as a preliminary to
the main purpose which is to present some critical questions about
the case for cultural management and about the confusions that lie
behind it. The book argues that there are likely to be severe
practical difficulties about the control and prediction of the
outcome of change in the field of culture.
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!