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M: Marketing (Paperback, 3rd Revised edition) Loot Price: R1,439
Discovery Miles 14 390
M: Marketing (Paperback, 3rd Revised edition): Dhruv Grewal, Michael Levy

M: Marketing (Paperback, 3rd Revised edition)

Dhruv Grewal, Michael Levy

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Loot Price R1,439 Discovery Miles 14 390 | Repayment Terms: R134 pm x 12*

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This title adds Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 3rd edition of "M: Marketing", Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

General

Imprint: McGraw-Hill Higher Education
Country of origin: United States
Release date: February 2012
First published: 2013
Authors: Dhruv Grewal • Michael Levy
Dimensions: 276 x 231 x 17mm (L x W x T)
Format: Paperback
Pages: 464
Edition: 3rd Revised edition
ISBN-13: 978-0-07-802885-4
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
Promotions
Books > Business & Economics > Promotions
LSN: 0-07-802885-X
Barcode: 9780078028854

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