Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing

Not currently available

M: Marketing (Paperback, 3rd Revised edition) Loot Price: R1,439
Discovery Miles 14 390
M: Marketing (Paperback, 3rd Revised edition): Dhruv Grewal, Michael Levy

M: Marketing (Paperback, 3rd Revised edition)

Dhruv Grewal, Michael Levy

 (sign in to rate)
Loot Price R1,439 Discovery Miles 14 390 | Repayment Terms: R134 pm x 12*

Bookmark and Share

Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.

This title adds Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 3rd edition of "M: Marketing", Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.


Imprint: McGraw-Hill Higher Education
Country of origin: United States
Release date: February 2012
First published: 2013
Authors: Dhruv Grewal • Michael Levy
Dimensions: 276 x 231 x 17mm (L x W x T)
Format: Paperback
Pages: 464
Edition: 3rd Revised edition
ISBN-13: 978-0-07-802885-4
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Promotions
LSN: 0-07-802885-X
Barcode: 9780078028854

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!