Great Graphics on a Budget - Creating Cutting-edge Work for Less (Hardcover, Illustrated Ed)

It's the universal challenge every designer faces: how to create outstanding work on a tight budget. With more companies tightening their budgetary belts than ever, designers are pressed to find new and more inventive cost-cutting strategies. This text shows how some to the world's top designers and suppliers have invented, stumbled on and recycled innovative ways to produce high-quality, low-cost work. Organized around ingenious ways to save money - on art pieces, with paper choices, on printing or through dimension choices - the book offers an in-depth look at 70 cost-cutting yet cutting-edge projects. Each contributing designer guides the reader through his or her thought process, revealing the key moments and stages when cost-cutting solutions were discovered and implemented. Covering everything from the original budget to the final cost of the piece, and from descriptions of strategies used to photographs of the finished work, this guide should help designers wow clients without squeezing their wallets. It features an international resource directory listing hard-to-find materials, interesting processes and money-saving techniques.