Don Dillman's "Mail and Internet Surveys, Second Edition" has been the definitive guide for creating and conducting successful surveys using both traditional and new media channels. Now, this special 2007 Update of the classic text features major additions covering the latest developments in online survey design and administration.
Like its predecessor, this resource lays out a complete, start-to-finish guide for determining the needs of a given survey, designing it, and effectively administering it. Drawing on social science, statistics, and proven best practices, Dillman's text discusses surveys for a variety of purposes, audiences, and situations.
New and updated material covers both the principles behind and directions for how to: Conduct Web surveysVisually design questionnairesUse paper mailed surveys
As insightful and practical as its classic original, "Mail and Internet Surveys, Second Edition, 2007 Update" is a crucial resource for any researcher seeking to increase response rates and obtain high-quality feedback from mail, electronic, and other self-administered surveys.
Don Dillman's "Mail and Internet Surveys, Second Edition" has been the definitive guide for creating and conducting successful surveys using both traditional and new media channels. Now, this special 2007 Update of the classic text features major additions covering the latest developments in online survey design and administration.
Like its predecessor, this resource lays out a complete, start-to-finish guide for determining the needs of a given survey, designing it, and effectively administering it. Drawing on social science, statistics, and proven best practices, Dillman's text discusses surveys for a variety of purposes, audiences, and situations.
New and updated material covers both the principles behind and directions for how to: Conduct Web surveysVisually design questionnairesUse paper mailed surveys
As insightful and practical as its classic original, "Mail and Internet Surveys, Second Edition, 2007 Update" is a crucial resource for any researcher seeking to increase response rates and obtain high-quality feedback from mail, electronic, and other self-administered surveys.
Imprint | Wiley |
Country of origin | United States |
Release date | August 2007 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Don A. Dillman |
Format | Electronic book text |
Pages | 544 |
Edition | 2nd |
ISBN-13 | 978-0-470-25513-1 |
Barcode | 9780470255131 |
Categories | |
LSN | 0-470-25513-7 |